D&AD Awards: New Blood 2020 Submission. Rebuild the World of Teenage Creativity

What’s the challenge?

The LEGO Group wants you to create a powerful campaign that appeals to teenagers and rebuilds their relationship with the LEGO® brand on their terms.

The campaign needs to encourage and inspire teens, who have ventured into new creative spaces such as music, film, sport, fashion, and more, to take notice and use LEGO® bricks to make creative statements and actions that matter to them and the world around them.